The last few months have seen an incredible amount of change and ingenuity from event professionals and technology platforms as they had to adapt to virtual events. One such example of this rapid innovation is Worre Studios, which was built from the ground up by Marina Worre, the studio’s founder & CEO, in response to the pandemic and officially launched in April.
The 25,000 square foot studio features a 360-degree 4k LED screen that allows hosts or presenters to interact with up to 250,000 attendees on video in real-time. The space utilizes state-of-the-art camera and audio equipment, including a jib camera, as well as the Evertz broadcasting system and can customize features based on the event.
When building Worre Studios, Worre focused on two main factors. “The first was the capability to interact in real-time with event attendees,” she says. “During the pandemic, we all saw a lot of people pushing out content on live streams, but there weren’t any that allowed you to interact in a way where you could see the attendees, pull them up within seconds to speak to them live, have breakout rooms — all these interact elements were missing.”
The second element was translation. Worre explains that their events reach audiences all over the world, so it was important for everyone to have the same experience no matter which language they have content translated into. To meet this need, Worre Studios enables live translation to the attendee and back to the event host in multiple languages.
There are few limits to what the studio is capable of supporting — it can be used for educational events, trade shows, concerts, product launches, and more. “The response has been amazing since we opened up the studio to the public, because when people see it and experience it, they start creating in their minds all the ways the studio can be used,” says Worre.
The studio is also set up to be able to support hybrid events, as half of the screens can be moved to make room for a live audience if needed. Clients are also getting creative when it comes to hybrid events: “We have had some music industry executives looking at making the in-studio hybrid portion a super VIP ticket,” shares Worre, “so if you think of it like a concert, the general admission tickets are joining virtually, and the VIPs pay a premium to be in person and have all the extra experiences that go along with the VIP ticket.”
Worre strongly believes that there will be a long-term need for this type of facility. As such, she ensured that it was built with the most advanced technology in order to future-proof it as much as possible and enable it to adapt to the changing tech landscape for many years to come.
“Worre Studios allows you to have a global reach for organizers and convenience for participants that no live event can offer,” says Worre. “Just thinking about what the venue for my last event with over 180,000 participants worldwide looked like, the complexity of the logistics as well as the price makes it impossible or impractical to produce for that many people as a full in-person event.”
She also notes that as many companies are planning to maintain a remote or hybrid workforce that may be scattered around the world, Worre Studios will allow them to host retreats, meetings, etc. on a bigger scale and deliver a “front-row-seat feeling” to everyone attending for maximum engagement.