BMW Sees Through G-LEC

When BMW launched the new 3 Series at its flagship showrooms in Kurfürstendamm, Berlin's most exclusive shopping area, the company wanted a store display that would stop passers-by in their tracks. Like all car showrooms, the windows are large and imposing, and BMW didn't want to block the showroom from the view of window shoppers, yet the display needed to be bright enough to create drama at night. G-LEC's PhantomFrame system was the solution. Each 1m×1m unit of PhantomFrame supports 16

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