Go behind the scenes of Super Bowl 50 Halftime Show, from design concept and development to rehearsals to game day load-in, via these videos from Pepsi. Progress from 63 days before the show to 24 hours alongside Coldplay, production crew, and the creative teams.
63 Days Before
Check out stage models, renderings, and design concepts as the creative and production design teams get ready to create a high-impact Halftime Show. Production designer Bruce Rodgers, choreographer Kristen Patterson "KP" Terry, and Coldplay artistic director Phil Harvey discuss their roles in the process.
14 Days Before
Walking the shop floor, Tim Fallon and James Casalino of All Access Staging & Productions explain the amount of materials and work that go into constructing the custom staging and carts for the event.
6 Days Before
Meet the team and go behind the scenes of rehearsals, from nailing the load-in to shooting off the pyrotechnics.
24 Hours Before
Rehearsals are in full-swing in this video. Check out the gear, staging, and production. See up-close footage of the Halftime Show load-in and performance.
For additional information on the Super Bowl 50 Halftime Show, check out our full Project In Focus, sponsored by VER, and stay tuned for more coverage.