Owned by the Entertainment Software Association (ESA), the Electronic Entertainment Expo, or E3, is the most important trade event for those behind the world's most famous interactive games. In its 12th year, E3 boasted record attendance; 60,000 visitors came to the Los Angeles Convention Center to witness the latest developments that the over 400 exhibitors had on display. Additionally, E3insider.com welcomed 1.5 virtual attendees, who had access to the show floor via the Internet.
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