TAIT delivers full stage production for Guns N’ Roses Not in this Lifetime Tour
Not in this Lifetime Tour reunites Guns N’ Roses original lineup for the first time in over 20 years
Thursday, June 23rd, 2016 at the Ford Field in Detroit, Michigan
USA - (June 24th, 2016) Dubbed “Motor City’s biggest rock event so far this year,” by the Detroit Free Press, the original lineup of Guns N’ Roses reunited on stage for the first time in over 20 years. Kicking off their Not in this Lifetime Tour at the Ford Field in Detroit, Michigan, Guns N’ Roses performed a high-impact, hard rock show to a packed stadium. A lot has changed in the concert touring world over the past two decades, but Guns N’ Roses didn’t skip a beat. With a custom-built stage and scenic set equipped with electrifying video animation created by TAIT, the band brought the 80’s and 90’s rock experience to the twenty-tens.
To produce a monumental return for one of the most important bands in rock history, a team full of rock and roll geniuses is required. For the Not in this Lifetime Tour, Guns N’ Roses brought on production manager, Dale “Opie” Skjerseth, known for his previous work with the original lineup, set designer, Phil Ealy, and tour manager, Bernie Gilhuly. With TAIT’s long standing relationship with Opie, working together on tours such as AC/DC, Black Sabbath, and The Rolling Stones, Guns N’ Roses brought TAIT on board for full stage production and automation.
“Working on a tour that reunites the Guns N’ Roses originals after over two decades was an opportunity that we couldn’t miss.” - Matt Hales, Project Manager, TAIT.
For such a buzzed about reunion, the set and stage needed to give fans the full Guns N’ Roses rock experience. TAIT built a 71 ft. wide main stage including band risers, LED staircases made with TAIT’s P9 LED video tiles, LED fascia and amp stacks, and a self-climber piano lift used for Axl Rose’s performance of “November Rain.” Additionally, TAIT developed an 80 ft. automated video track truss system installed with power transmission units to automate Screenworks background video screens. TAIT Navigator, a proprietary automation software, operated and controlled the self-climber piano lift as well as automated Screenworks’ video screens into variations of three to six columns.
Spanning through their entire music catalog, the reunited Guns N’ Roses, played an electric, vigorous show opening their Not in this Lifetime Tour, on Thursday, June 23rd, 2016 at the Ford Field in Detroit, Michigan. For the reunion tour that the world deemed unimaginable, TAIT developed a full stage production taking rock fans on a journey back to the 80’s and 90’s where the original lineup of Guns N’ Roses picked up right where they left off.
About TAIT Towers
TAIT is the World Market Leader in staging, scenic design, LED integration, show control and automated rigging. The company designs, constructs & delivers the finest live equipment in the world from world tour stages to kinetic architecture. With incredible growth through the years and with TAIT’s proprietary automation software, it has become the go-to company for all things technology, engineering, design, manufacturing and rigging.
Founded in Pennsylvania, in 1978, TAIT has expanded globally with offices around the world. Boasting a workforce of more than 600 employees, TAIT employs a passionate team of experts in manufacturing, engineering, design, technology and innovation, all of whom understand set and stage creation in its entirety. TAIT approaches projects with a philosophy that the spectacle of the opening night is equally important as a quick, safe and efficient load-out.
Among its claims to fame, TAIT supplied the staging for nineteen of the top twenty highest grossing artist tours of all time including The Rolling Stones, Taylor Swift and Madonna. TAIT also supplied LED integration and customization for the Opening and Closing Ceremonies of the 2014 Winter Sochi Olympics, engineered and fabricated the Las Vegas’ Omnia Nightclub Chandelier, and was the production specialist that partnered with US space agency, NASA, to put the lyrics of U2’s 'Beautiful Day' into orbit
CONTACT:
Mia Tinari, Global Head of Marketing + Communications, TAIT, [email protected]
Kierston Powell, Marketing Coordinator, [email protected]
Photo Credit: Katarina Benzova
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