MDG Takes On Robe Distribution

MDG has been appointed the exclusive distributor for Robe Lighting in Canada, effective January 1, 2012, taking on sales, promotion, and support for Robe's full line of entertainment and architainment products.

President and CEO of MDG Martin Michaud says, "Our team is thoroughly delighted and thrilled to start promoting Robe in our country. MDG’s philosophy of delivering personalized care and dedicated service to every single customer, combined with our portfolio of professional, top-of-the-line products meant the choice of Robe was easy. We had been on the lookout for a lighting product that would complement the prestigious array we already carry in Canada, and Robe fits perfectly into that role.”

General manager/CEO of Robe Lighting Josef Valcháø adds, "Although Robe is one of largest moving light manufacturers in the world, and Canada an indispensable part of the North American market, it has been a difficult one for Robe to tackle over the last couple of years. The market has its own identity, and only a distributor who understands it well, will be able to do a good job. MDG are not only manufacturers themselves, which helps them understand the thinking of another manufacturer, but, through their commitment to quality with their own range of products, they have the right philosophy and the right connections to the right target group."

Robe sales director Harry von den Stemmen points to the company's "new approach" to the Canadian market, noting, "Our business is a ‘people business,’ and good relationships are fundamental. With MDG as a distributor, Robe will enjoy a bright future in Canada and finally get the recognition and acceptance it deserves."

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