2013 Concert Master Classes creative consultant Jeff Ravitz moderates this panel dicussion, THE BUSINESS OF THE BUSINESS.
Artist managers Wil Sharpe and Todd Cameron answer such questions as: why do designers, programmers, and imagery creators need business and career management? Are the tour managers and performers' managers receptive? What are the pitfalls, and how are they overcome and solved? Is representation for everyone? Will it eventually be as common as it is for the performers? Should young designers create a career plan just like a business plan? For those without representation, advice and tips for marketing, negotiating, protecting.
Jeff Ravitz, Wil Sharpe, and Todd Cameron discuss in the following video.