Routinely playing to sold-out houses around the world, Luke Byran and his design team at Align Design Group are often challenged to give each tour its own unique look and feel. In planning for the 2018 What Makes You Country Tour, lead designer Justin Kitchenman wanted to create a more free-flowing visual experience, so he called the Nashville-based production provider Elite Multimedia Productions who supplied the lighting, LED video and IMAG video technology behind the design.