The installation was not only an artistic success, but an economic success. “It opened the eyes of the tourism department to see how projection and art could positively impact the economy of the area,” Lopez says. “The whole time, the hotels were booked and the restaurants were full with people waiting for the projection. You would see the vendors on the street thanking you for doing the projection, and there were some even some taking pictures of the project and putting them on mugs and making their own merchandise for the event. People really started to make it their own. It's changed the whole dynamics.” Three years later, the installation has seen seven different versions of content. “This is the one of the most rewarding experiences that we have had,” she adds.
Thinking Differently with Emma Lopez, Creative Director, Ava Animation and Visual Arts Inc.
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