Thinking Differently with Emma Lopez, Creative Director, Ava Animation and Visual Arts Inc.

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“In 2011, you couldn’t find examples of projection mapping,” says Lopez. “There were just a few, and we had to figure out how to project onto this round building. Even now, there are few books and resources on projection mapping techniques. We had to learn by trial and error and merge the animation with the technical. In order to make it 3D and still have these optical illusions, we had to imagine the round building as a roll, and we had to unroll or unwrap it to make a flat surface for the animation, and then wrap it again. We had no idea if it was going to work,” she quips. “After tons of trial and error, we did it, and the results were amazing.”

Thinking Differently with Emma Lopez, Creative Director, Ava Animation and Visual Arts Inc.
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