E\T\C UK Hurdles Wellington Arch For Olympic Bid

As part of London’s bid for the 2012 Olympics, E\T\C UK illuminated London’s Wellington Arch with the image of an Olympic hurdler traversing Tower Bridge. The projected image marked the launch event of the publication of "Capital Spaces: Transforming London," published by English Heritage and the Royal Institute of British Architects (RIBA), a call to action to ensure London is fit for the spotlight of world attention in 2012.

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