Scharff Weisberg Media Resource Takes Art World By Storm

Since moving to its new downtown location, Scharff Weisberg Media Resource Center (SWIMRC) has worked on a number of international high profile media arts projects for art and media museums and television networks, highlighted by the Parisian exhibit by Aziz + Cucher:

Aziz + Cucher, two artists whose collaborations explore photographic fact and fiction, premiered their lastest work, Synaptic Bliss: AF, at La Villette Numerique, Paris. Their exhibit is a four-channel video and sound environment that "evokes the four seasons as well as the cycles of life in a world halfway between organic and digital." The piece plays in an 18-minute loop. SWIMRC supplied 10-bit file conversion to Digital Betacam, DVD production and mastering for show-control, Dolby 5.1 surround sound editing and encoding.

SWIMRC worked with New York’s Museum of Modern Art, for the Yoshio Taniguchi: Nine Museums installation. Taniguchi is the architect of the new redesigned Moma in Midtown Manhattan, and this exhibition presents nine of Taniguchi's museum designs central to understanding his approach to architecture. The video portion of the exhibition is projected as a three-screen Dataton Watchout presentation with each projector showing a 720P synced HD-MPEG 2 File with a Dolbly 5.1 surround track. Editorial work along with HD-MPEG 2 and 5.1 Surround Sound encoding was performed at SWIMRC.

The prolific photographer Peter Cunningham created the Dataton Watchout three-screen environment and came to SWIMRC to devise a way to distribute his work in a non-projected platform for A Celebration Of Excellence and Life on Earth. SWIMRC fabricated a unique process that can covert the artist’s work to a myriad of formats including HD-Windows Media 9, HD-MPEG 2, DVD and others.

Across the pond, at the Tate Modern, London, SWIMRC provided Multi-standard DVD authoring for several DVD titles and 10-bit Digital Betacam mastering of Joan Jonas’ "Lines In the Sand" and "Sweeny" exhibition..

SWIMRC also recently worked with Bravo/ Kaufman Films for their 100 Most Scariest Movie Moments series, which counts down the most bone-chilling moments in cinematic history. Airing during the week of Halloween 2004, it was the networks highest second-rated series in its history. SWIMRC provided DVD production and digital Betacam laybacks in conjunction with Gramercy Post, an audio facility affiliated with the MRC.

Other museum work includes, Editing, MPEG 2 encoding and DVD production for a new exhibit on the history of Loews Theaters at the American Museum of the Moving Image.