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Top 6 Projection Mapping Car Launches

Top 6 Projection Mapping Car Launches

Want a good way to impress upon your audience that your car is a cutting-edge vision of the future? Try projection mapping. The ability to map intricate, thrilling designs onto 3D surfaces is a valuable tool.

There are plenty of projection mapping videos out there, but these are the six we found particularly successful in presenting the story of the product or brand as well as creating some fantastic and exciting visual designs.

Check out how they did it.

6. Audi A6L

Using Coolux Pandoras Box, this projection mapping example takes you to new places, from frozen landscapes to an underwater world, while you're safely tucked inside the high-tech interior of the Audi A6L.

5. Nissan Altima

Showtech designed this production for the 2013 Nissan Altima in Dubai, highlighting distinctive features of the car.

4. Mercedes-Benz Actros Truck 2011

This futuristic projection mapping really conveys the idea that this truck will lead you to the next dimension. Thomas J. Bergersen led the artistic effort for this launch in Spa Francorchamps, Belgium. 

3. BMW X5

In close partnership with Louder AgencySila Sveta designed this awesome mapping project for the Moscow launch event of the BMW X5 F15, which demanded a whopping stage, big enough to display five cars comfortably, with projection on the floor and its two back walls.

2. Audi A6 - Australia 2011

The Australian launch of the Audi A6 included a massive, long wall that acted as a surface for the designs that showed how the A6 was birthed in brilliance.

1. Porsche Macan

Once again, Sila Sveta and Louder Agency orchestrated this 3D mapping, dance performance for the launch of the Porsche Macan. The designs are perfectly in sync with the dancers, including them in a fantastic, visually gripping story that gets you revved up for the reveal of this luxury vehicle.

The world of projection mapping is still young, and we expect great things. Keep an eye out for more coverage on this topic or read about the Projection Master Classes to be held November 19-20 in Las Vegas during LDI.

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