V Squared Labs has earned a reputation for groundbreaking, mind blowing, and bar-setting experiential visual designs. This design team has created some of the most epic projection mapping in the industry, according to Ill.Methodology.
The "Gary," inspired by the architectural designs of Frank Gehry, is an abstract structure that inhabits two planes, one in front of DJ Dillon Francis, and one behind. This three dimensional video structure has an array of openings that are lined with highly reflective mirrored vinyl to bounce the video out to the crowd. Pizza Slime Crew helped create the funky, psychedelic visuals.
A massive 30' x 18' superstructure - 'The Volcano.' V Squared Labs collaborated with Stefano Novelli to create this structure for Krewella's Get Wet Live tour. This is custom stage features reflection-mapped faceted crystals, which create infinite reflections due to their one-way and two-way mirrored acrylic. Forget diamonds - give me that.
The Infected Mushroom Fungus Among Us Experience was conceptualized and produced by Heather Shaw, CEO of Vita Motus Design Studio, and features two 3D, geometric pods, which are lined with color-changing LEDs and projection mapped on the inside and outside with visual content by V Squared Labs. Inside these pods, collaborating DJs, Erez Eisen and Amit Duvdevani, play for the crowd. Check out this project in the Vita Motus portfolio here.
There's a first for everything they say, and this was a real first: EDM fans witnessed the giant projected avatar of their DJ, Skrillex, transform from robot to monster, while playing the beats in real-time motion. V Squared Labs collaborated with Production Club, Phil Reyneri, Leviathan, and Blood Company to bring about the Skrillex Cell, which debuted in 2011 during the first Mothership Tour.
We saved the best for last: the ISLAM tour, which utterly impacted the world of projection mapping and stage design, setting the bar so high that it has been tough to beat in the last three years since its debut in 2011. Virkahus and the V Squared Labs team created the visual content for this project, which was again headed by CEO of Vita Motus Design Studio, Heather Shaw, who is the concept creator, designer, and production designer. The stage is comprised of stacked geometric cubes that flip and morph, and includes a personal cube for Amon Tobin. Check out this project in the Vita Motus portfolio here.
To pick the brain of Virkhaus, one of Rolling Stone's top 50 most important people in EDM, register for the Electronic Dance Music Master Classes, November 19-20 at LDI 2014 in Las Vegas.
For the full article, visit Ill.Methodology.