MB Productions Captures New 2007 Ford Supermodel Of The World

MB Productions (MBP), in association with Summit Productions, was tapped as the video staging partner for the 2007 Ford Supermodel of the World competition, held January 17 at Skylight Studios in New York City.

VIPs, socialites, media, and corporate sponsors entered the venue to witness the next face for Ford Models, and MBP dazzled them with a sneak preview of all 44 contestants through a pair of blended virtual video galleries. Each gallery measured 9’ x 21’ and featured magnified photographs of the stunning models intermixed with several of the sponsor logos.

To produce the flowing blend of images, MBP perched a Digital Projection 5100gv DLP Projector with is own superimposed back-unit mounted on a 10’ vertical truss. The content was created and run off of a Dataton Watchout presentations system.

As the lights went down and the contestants began to take the stage, which mimicked a typical New York Fashion Week runway show, MBP ran a series of PowerPoint slides through a single Digital Projection HIGHlite 12000Dsx+. The slideshow served as an introduction to the fashion designers and models’ country of origin. Models come from as far away as the Netherlands, Belarus, Denmark, Canada, Philippines, Peru, Iceland, Ecuador, Switzerland, Mexico, and Brazil.

To celebrate the finale of this worldwide competition, MB Productions outfitted the after-party rooms with DLP projection systems featuring video content that worked as eye candy.

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