USA - (May 9th, 2016) For Selena Gomez’s second solo concert tour, TAIT Towers, the global company known for designing and fabricating live staging equipment and scenic design for world tours including The Rolling Stones, Taylor Swift, U2, Madonna and more, innovated stage design and set elements for her Revival Tour. To integrate an interactive, scenic stage while emphasizing the theme of Gomez’s latest hits, TAIT built a 49 ft. rolling main stage that incorporates a painted 32 ft. thrust performance deck that creates the illusion of three overlapping, individual runways. In addition, TAIT fabricated LED inflatable orbs that illuminate.
TAIT worked with Silenthouse’s Tamlyn Wright, production designer, Robert “Hydro” Mullin, production manager, Baz Halpin, show director, and Melissa Garcia, assistant director.
To meet the production teams design, TAIT constructed a 49 ft. rolling stage with band risers on both sides and a scissor lift behind the stage. TAIT provided a painted 32 ft. thrust performance deck which is painted to give the illusion of three runways immersing into the audience. The thrust performance deck includes nine traps that drop into the underworld and house nine medicine ball trampolines for the dancers to perform on. Additionally, TAIT manufactured five LED 4ft. in diameter inflatable nylon orbs that move above the stage as Gomez performs. Lastly, TAIT built two triangular projection screens which accent both sides of PRG’s center stage video screens.
“TAIT is excited to support Selena Gomez on her upcoming Revival Tour. In working with Hydro, Tamlyn and the entire production team, we were able to offer a combination of solutions to achieve the show’s artistic vision,” Aaron Siebert, Project Manager of TAIT explained.
After releasing her new album, Gomez announced her Revival Tour to the public via Instagram on October 1st, 2015. Shortly after her announcement, TAIT began stage production and integration. Rehearsals began on Sunday, April 17th and continued through Thursday, May 5th, 2016. Opening night is Friday, May 6th, 2016 at the Mandalay Bay Events Center in Las Vegas, Nevada. The Revival Tour will travel through North America, Asia, and Europe throughout the beginning of August.
About TAIT Towers
TAIT is the World Market Leader in staging, scenic design, LED integration, show control and automated rigging. The company designs, constructs & delivers the finest live equipment in the world from world tour stages to kinetic structures. With incredible growth through the years and with TAIT’s proprietary software automation system, it has become the go-to company for all things technology, engineering, design, manufacturing and rigging.
Founded in Pennsylvania, in 1978, TAIT has expanded globally with offices around the world. Boasting a workforce of more than 600 employees, TAIT employs a passionate team of experts in manufacturing, engineering, design, technology and innovation, all of whom understand set and stage creation in its entirety. TAIT approaches projects with a philosophy that the spectacle of the opening night is equally important as a quick, safe and efficient load-out.
Among its claims to fame, TAIT supplied the staging for nineteen of the top twenty highest grossing artist tours of all time including The Rolling Stones, Taylor Swift and Madonna. TAIT also supplied LED integration and customization for the Opening and Closing Ceremonies of the 2014 Winter Sochi Olympics, engineered and fabricated the Las Vegas’ Omnia Nightclub Chandelier, and was the production specialist that partnered with US space agency, NASA, to put the lyrics of U2’s 'Beautiful Day' into orbit.