Rob Ross Reflects Tesla Cyber Rodeo Spirit With 4Wall And CHAUVET Professional

AUSTIN, TX - Tesla vehicles have done many amazing things as they’ve blazed a new path in automotive history. This April, they added another feat to their impressive list of accomplishments when they served as the centerpiece of a colorful light and sound “rodeo” show.

It was all part of Cyber Rodeo, a signature event for 15,000 guests celebrating the opening of Tesla’s new 10-million-square-foot Giga plant outside the Texas capital. Rob Ross and the team at Rob Ross Design created the captivating visual by lighting 25 unpainted Tesla vehicles in an array of vibrant colors to coordinate with a thematic soundscape developed by the Tesla media team. 

The collaboration resulted in a 10-minute music and light show that captivated visitors at the ceremony. “We called this the ‘Body in White’ section,” said Ross. “It was one of my favorite points in the event. Seeing these vehicles accented by different colors and patterns in coordination with the music was a lot of fun, and it conveyed a nice upbeat mood.”

There were plenty of other impressive visuals at the event, as Ross and his  team, working with their Tesla counterparts, transformed the sprawling facility into a visual wonderland. At the heart of their design was a 2,000-foot  long tour through the cavernous plant’s production area lined with robots, sensors, casting space, and a collection of exotic looking equipment. 

Ross’ design made the space come alive through changing colors and light angles, while at the same time using brightness and shadows to accentuate distinctive architectural features.  “We were very happy with how this turned out,” he said. “A lot of credit goes to my team: Aidan Marshall, Jiajing Qi, Dan Schreckengost, Eric Schoenberger, and Jordyn Goins.”

Helping them achieve these compelling looks were 230 CHAUVET Professional fixtures supplied by The Design Oasis and 4Wall Entertainment. Included in this collection were 120 COLORado 1QS, 80 COLORado 2-Quad Zoom, and 30 COLORado 2 Solo units.

“The COLORado fixtures were mostly used on the factory tour,” said Ross. “Along this route we showcased the assembly process from casting to paint. In these locations we set the fixtures to our desired colors and didn’t need to worry about control. They were also great because  they gave us a lot of punch without using much power.  

“Being able to achieve large fields of color with not that many lights was critically important,” added Ross. “We used the zoom feature of the 2-Quad Zoom to add some movement to the light. The 2-Quad Zooms were also used in the ‘Body in White’ display.”

Ross credits the Tesla team with helping the designers manage the massive scale of the project, which covered an area roughly 15-city blocks long and five wide. “Working with them to get power and data distribution throughout the building was critical,” he said.  “This was especially true given the  equipment shortages we’re seeing nowadays.”

The Tesla team also contributed to the compelling aesthetics of the Cyber Rodeo design, providing  Ross and his team with the event’s color scheme, a mix anchored by bright reds with cool blues and turquois added. 

“Our colors came from Tesla’s creative team, said Ross. “They were teased on the initial invitation for the event, and even made into a neon sign that lives at the factory now. We took inspiration from them on the colors and took it from there.”

Looking back on Cyber Rodeo, Ross is happy with the reaction to his design by Tesla employees at the event. “It was cool to see their reaction,” he said, noting that their enthusiasm was especially meaningful given the respect he has for their “outstanding creative capabilities.” 

It’s an admiration  that the folks at the pioneering automaker undoubtably reciprocated after experiencing the visuals Rob Ross Design created at Cyber Rodeo. 

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