The Production Warehouse Roadshow 2023 - Fostering Customer Relationships In South Africa

Elation Professional's exclusive sales partner in South Africa, The Production Warehouse, took to the road in mid-May to show first-hand to customers an array of its latest lighting products including luminaires from Elation’s popular Proteus, Fuze, and KL series. 

While theatre, rental house and broadcast clients took the opportunity to demo products, the tour, which visited Johannesburg May 15-16 and Cape Town May 18-19, was a chance for the AV distribution company to renew relationships post-pandemic. Marnus Nieuwoudt, owner of The Production Warehouse, stated, “Being our first major roadshow post-Covid, the roadshow wasn't only about showcasing the latest technology Elation has to offer, it was more about reconnecting and networking with old friends and colleagues, while meeting some new customers along the way.”

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Marnus says that, not surprisingly, the market-leading Proteus line of IP65 lights gained a lot of interest from customers, especially the Proteus Maximus, Proteus Lucius, Proteus Rayzor Blades and Proteus Rayzor series. “I believe this stems from how Elation has managed to evolve past the basic IP65 water resistance for temporary outdoor use, but rather to the point of Marine grade specification making it suitable for permanent outdoor installation. This is something that is especially useful in the harsh, unpredictable climates of the coastal South African towns.”

The KL series, including the range of KL Fresnels and softlights, was also a definite hit, Marnus noted, not only among rental and theatrical clientele but also gained a nod of approval from key players within the film industry.

International Sales Manager at Elation, Jonas Stenvinkel, was on hand to lend support at each stop, providing valuable product and market insight. He commented, “The roadshow was busy the entire week and our products were very well received. That is a real affirmation of Elation’s increased market presence in South Africa and the excellent work that The Production Warehouse are doing.” 

The Production Warehouse (www.productionwarehouse.co.za) has been Elation's exclusive sales partner in South Africa since 2015 and have grown the brand significantly. “It has been great to watch the Elation brand mature in South Africa, from being the new brand in the market to a strong respected industry player,” Marnus remarked. “Elation as a brand caters to the creative lighting designer with innovative ideas like SpectraColor and SparkLED, while still being an affordable choice for the rental house owners who have to consider return on investment. This is why Elation is becoming a 'no brainer' and gaining popularity within the South African market. The roadshow was definitely a success and we look forward to welcoming Elation back soon for the next one!”

About Elation Professional
Based in California with facilities in Florida and Mexico City, as well as European offices in The Netherlands, Elation designs and manufactures a comprehensive range of innovative lighting products known for its superior performance, excellent efficiency, and outstanding price:value ratio, all backed by a hard-earned reputation for Total Support. Elation also offers an advanced line of lighting control products through Obsidian Control Systems, as well as a full range of dependable specialty effects called Magmatic. Our mission has always been simple: to provide best-in-class products and service while offering the best value:performance ratio in the industry. Elation products continue to be a part of the industry’s most exciting projects across the globe. We invite you to take a closer look at www.elationlighting.com

For more information, contact:

Elation Professional US
6122 S. Eastern Avenue
Los Angeles, CA 90040
USA
Tel: (866) 245-6726 (toll free)
Tel: (323) 582-3322
[email protected]
www.elationlighting.com 

Elation Professional EU
Junostraat 2.
6468 EW Kerkrade
The Netherlands
Tel: +31 (0)45 546 85 66
[email protected]
www.elationlighting.eu

Elation Professional Mexico
Av Santa Ana 30,
Parque Industrial Lerma,
Lerma, Mexico 52000
Tel: +011 52 728 282 7070
[email protected]
www.elationlighting.com