Platige Image Picks Up Another Award For G’Day The Short Film

Developed by Platige Image for Tourism Australia, the animated film was recognized by the jury of the 13th edition of The Lovie Awards. Sweeping first place in the Film & Video: Animation category was not the only award picked up by the Polish studio for its series of ads encouraging tourists to visit Australia. Only in October 2023, the production was officially recognized at the Shots Awards Asia Pacific and the KTR Advertising Competition, where it received as many as four awards.

The highly acclaimed film was commissioned by Tourism Australia, produced by M&C Saatchi/Sydney and FINCH, and directed by Michael Gracey. 

The ads, encouraging tourists to visit Australia, were seen by over 100 million viewers online. The campaign also included versions of the ads developed for 3D DOOH media, displayed in prestigious locations including Godzilla in New York City, Moxy in Los Angeles, and K-Pop in Seoul.

One of the most prestigious in Europe, The Lovie Awards recognize contributions to the development of culture, technology, and business online. Launched in 2010, the Gold, Silver, and Bronze Lovie Awards recipients are selected by over 4,000 experts gathered in the International Academy of Digital Arts and Sciences (IADAS) – the same body that presents the Webby Awards.

Platige Image is a Polish studio with twenty-five years of industry experience and a satellite office in Los Angeles and Tokyo. Specializing in film production, CGI and 3D animation design, and digital VFX work, the company boasts an impressive and diverse portfolio, including VFX work for Netflix original productions such as The Witcher, Shadow and Bone, and Obliterated.