Well-known men’s cosmetics brand AXE is launching a new global advertising campaign. It was the Polish studio Platige Image that was responsible for its 2D and 3D animation, VFX, and color correction. The project was acquired thanks to the Platige American team, which has been operating in the US market for more than a year.
A man in a goat mask, mechanical tigers, a figure with four hands, and dancing animals moving from the fantasy to the real world are just a small part of what we will see in the latest spot.
Platige’s work involved transferring the agency’s and director’s out-of-the-box vision from text to screen. While working on a total of several spots of several seconds, Platige Image specialists used many advanced animation techniques. The commercial was directed by Mike Diva: American musician, film director, and YouTuber. His credits include music videos for stars such as Lil Nas X. Most recently, he has produced shorts for the entertainment program Saturday Night Live, including those featuring Pedro Pascal (The Last of Us, Game of Thrones, Narcos, The Mandalorian). One of the key personalities appearing in the spot is Lil Baby - a popular rapper.
We owe the result to Sonia Marcinkowska, Producer, and Bartosz Krasicki, ART/VFX Supervisor, who were responsible for the implementation of the project on the part of Platige Image.
- You just can’t stop staring at it. It’s due to its colorful and dynamic design but also to a variety of animation techniques used to make it happen. To realize all the ideas in the brief, we applied all possible computer graphics techniques from traditional 2D graphics to complex 3D animation - comments Bartosz Krasicki, ART and VFX Supervisor.
- It was a unique project as the Client was very open to our ideas. Thanks to our extensive experience, we were able to offer many interesting solutions. This freedom while working has brought great results - adds Sonia Marcinkowska, producer.