NEW YORK— MUS Immersive, the company building a new category of immersive entertainment powered by its proprietary Celeste platform, today announces Jemma Barbarise-Kelley as Chief Operating Officer to execute on the company’s commercialization strategy.
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As COO of MUS immersive, Barbarise-Kelley will bring her extensive background in technology commercialization and enterprise transformation from venture-backed startups to MUS immersive’s next-generation Celeste experience platform. She will oversee operational strategy and organizational growth as the company expands with its flagship venue this year in New York.
Previously, Barbarise-Kelley served as Chief Operating Officer and Principal Advisor at Compass Rose Ventures, where her role consisted of growing the firm’s advisory and media operations while leading strategic client engagements.
MUS immersive co-founder & CEO Joel Roodman expresses that, “We’re honored to have Jemma join our team, adding over a decade of expertise at the intersection of entertainment and high-level operations to the leadership of our exciting next-generation venture. Jemma will be instrumental bringing powerful stories to life, and carving out new markets in scalable immersive.”
Barbarise-Kelley also served as Chief Operating Officer at LifeBrand, an AI-powered social media technology and reputation company, and demonstrated expertise in past confidential advisory roles, guiding organizations through leadership transitions and international operational crises.
Her earlier career includes roles at Goldman Sachs, where she supported governance activities of the GS Bank Board of Directors, and at Hughes Hubbard & Reed, where she worked on several of the largest corporate restructurings of the era, including Lehman Brothers and MF Global. She has been recognized as part of Philadelphia Business Journal’s 40 Under 40, Female Founders to Watch, and Women of Distinction lists.
Jemma Barbarise-Kelley says that, “I'm thrilled to step into this role as COO at MUS immersive. The team has built something truly transformative and I am looking forward to rolling up my sleeves alongside them to build the operating model that lets these experiences travel across cinema, commercial partnerships, and beyond. Building this with this team, on a foundation of category-defining immersive technology, made the decision to say 'yes' an easy one.”
As MUS immersive heads toward unveiling its first experience venue, open to the public later this year, Barbarise-Kelley’s position as COO is set to pave the way for the company’s future.
About MUS immersive
MUS immersive is a next-generation immersive storytelling company, built on the pillars of production & adaptation of IP, immersive lounges, and proprietary technology: Celeste. Working alongside film studios, sports franchises & leagues, and major media rights holders, MUS immersive enables IP owners to extend the lifecycle, audience reach, and monetization of their content through premium shared immersive environments in full-FOV environments.
Learn more at musimmersive.com.