Lightswitch Lights Drive-Thru Sensory Experience At Arizona State With Elation

(Lightswitch)

Leading lighting design house, Lightswitch, transformed an everyday parking garage on the Arizona State University campus in Tempe into an experience for the senses and turned to Elation luminaires, including Proteus Hybrids™, for much of the sensory-rich exhibit. Called “designspace,” the drive-thru experience featured visual design installations from industry professionals, structural artists HYBYCOZO and ASU students enrolled in the Herberger Institute for Design and the Arts.

Lightswitch, who successfully redesigned The Morton Arboretum in Illinois into a drive-thru experience this past holiday season, tapped into that knowledge for the mile-long drive adventure through the Packard Parking Garage. Described as an exploration of the duality of space, both the space above us and the space between us, the experience took riders on an immersive journey from our world to outer space through a series of sculptural art pieces and sound, light and video installations. 

RELATED: Photo essay, Lighting For designspace At ASU

Opportunity for students to work on a live event
The designspace project allowed students to display their art while working on the lighting, video and production skills they have learned through their studies, including how to set up all the gear. Lightswitch principal John Featherstone, who is quite familiar with the university through past collaboration with the design and art department’s Jake Pinholster, led the project design team. 

Featherstone has also been a guest lecturer at the school and has two daughters who graduated from the University. He says his motivation behind the project was to give ASU art students short-changed by the pandemic the opportunity to experience working on a live event. “It dawned on me that there are creative arts students all around the world who are going to graduate without experiencing working on live events,” he said. With some of his best friends, he says he decided to do something about it.

Perfect light canvas
The Lightswitch team spent two weeks with the students loading in, focusing, and programming the project. The white parking structure proved the perfect canvas for light with several Elation fixtures forming the core of the experience – Proteus Hybrid™ moving heads and Level Q7 IP™ LED PAR lights – along with other automated fixtures. 

The Proteus Hybrid – Elation’s award-winning multi-functional IP65 spot/beam/wash moving head – is a lighting fixture the Lightswitch team is familiar with from outdoor experience projects like The Morton Arboretum and Descanso Gardens. For designspace, the units were used to light the exterior of the giant parking structure while beams on the roof punched into the night sky to define the outline of the garage. The Level Q7 IP PAR lights covered the roof deck in color to simulate an otherworldly spaceport liftoff. Video West, located in nearby Phoenix, and Intelligent Lighting Creations out of Chicago, supplied the lighting for the project. 

Obsidian control
Lighting and video control consisted of a number of media servers and lighting control units, including an NX Wing™ from Obsidian Control Systems. The NX Wing is the complementary USB control surface to Obsidian Control Systems’ ONYX platform and is a lighting control system that Lightswitch designer Chris Merriman, lighting programmer on the project, knows well. “We used the Maxxyz controller almost exclusively here for years,” he remarked, “and I actually own an NX Wing myself. In fact, I recently put one into an install for a client. For designspace, we used it almost exclusively for the DYLOS pixel engine for pixel control of much of the experience. We controlled about 108 Universes of pixelmapped units such as lighting tubes and custom-made two-meter tall LED reeds. It worked out well.” The NX Wing provides a responsive hardware surface to operate ONYX on and integration of DYLOS brings an innovative toolset of media composition, effects, content and text generators, along with a large variety of parameter manipulation, right into the core of any ONYX console or PC system.

According to Featherstone, the designspace project was incredibly well received by the public and he says the design group will try to build on the success for next year. “This was an opportunity to do something positive for the students, for our business, and for the community. In that regard, I think we succeeded admirably!”

Credits
Lightswitch: John Featherstone, Chris Merriman, Chris Trosper, Collin Mulligan, Dennis Connors, Ellen Beckett, Hailey Featherstone, Lacey Taylor, Steve Hiben, Zach Buckingham

Video West: Jack Waitkus, Donny Lodico, Jerry Villaire, Nick Phrasavath, Rob Nimmo, Silas Flores

HYBYCOZO: Yelena Filipchuk, Serge Beaulieu

ILC: Scott Falbe, Joby Benoit

Student Designers & Technicians: Axel Adams, Elizabeth Kraus, Ian Irizarry, Krystalynn Newbury, Leah Zweig, Lucy Primiano, Sierra Holly, Valerie Stutterheim, Veronica Mangu, Wade Yorke

Student Documentarian: Micah Rind

Student Artists: “Bootes Constellation Sonification” Anastacia Meconiates, Nikhita Sheller, Wyatt Dittmar, Ziyu Wang, Elora Mattison; “Dancing in Augmented Reality” Kathy Luo, Laura Brackney, Leia Wasbotten; “Digital Alchemies” Shomit Barua; “Dissonant Waters” Xavier Nokes, Olivia Hernandez, Julian Nguyen, Shomit Barua; “Dancing Into Starstuff” Matt Soson, Lauren Gold, Shomit Barua; “SloMoCo Spring Phase Immediations” Andrew Robinson, Garrett Johnson,

Contributing Artists: Megan Young (Cleveland); PlaceHolder Group: thispatcher, Kavi, Renee Carmichael, Emory Martin (Toronto/Buenos Aires); Fidelia Lam (LA), Fernando Gregório (NYC), Lisa Jamhoury (NYC/Vermont), Nuntinee Tansrisakul & Yuguang Zhang (NYC), Thembi Rosa & Joao Tragtenberg (Brazil), Lydia Jessup (NYC), Hannah Tardie (NYC/Maine), Nire & Laura Stinger (NYC), Selwa Sweidan & Nina Sarnelle (LA)

About Elation Professional
Based in California with facilities in Florida and Mexico City, as well as European offices in The Netherlands, Elation designs and manufactures a comprehensive range of innovative lighting products known for its superior performance, excellent efficiency, and outstanding price:value ratio, all backed by a hard-earned reputation for Total Support. Elation also offers an advanced line of lighting control products through Obsidian Control Systems, as well as a full range of dependable specialty effects called Magmatic. Our mission has always been simple: to provide best-in-class products and service while offering the best value:performance ratio in the industry. Elation products continue to be a part of the industry’s most exciting projects across the globe. We invite you to take a closer look at www.elationlighting.com

Suggested Articles:

A dark comedy written by Susan Chenet, directed by managing artistic director Georgette Verdin: Interrobang Theatre Project's Dingleberries now online

Final night to stream the Ballez production of Giselle of Loneliness, choreographed and directed by the company’s founder, Katy Pyle.

During the lockdown, Tuacahn Amphitheatre replaced its old incandescent units with 58 Ovation E-910FC IP fixtures from CHAUVET Professional.