UK – Leyard Europe, a global leader in visualization technology, has strengthened its UK and Ireland operations with a series of strategic appointments and expanded leadership roles as the company continues to invest in one of its fastest-growing regions.
The expanded team reflects increasing demand for high-performance LED display solutions across corporate, retail, education, control room, hospitality, broadcast and public sector environments, while reinforcing Leyard Europe’s commitment to providing local expertise backed by European manufacturing and supply chain resilience.
The investment follows the recent opening of Leyard Europe’s dedicated Leyard and Planar UK Showroom and VIP Lounge at 11 Cursitor Street, London. The venue provides customers, consultants, integrators and end users with a central location to experience the latest display technologies, collaborate on projects and explore solutions firsthand.
The regional team includes Guy Phelps, who has joined as territory head for the UK and Ireland, alongside Matt Stone, appointed regional sales manager for Ireland, northern England and Scotland. The company has also expanded the responsibilities of Lee Baxter, now director of channel UK and Ireland, and Luke Marler-Hausen, who becomes director of strategic projects/business development.
Leyard Europe has also strengthened its marketing capability with the appointment of Esther Rowe as marketing manager. Based in the UK, Rowe will take responsibility for the company’s marketing strategy across Europe, with a particular focus on supporting regional growth, customer engagement, events and industry activity. Her role will help connect Leyard Europe’s sales, channel and marketing initiatives, while increasing the company’s visibility across key European markets and sectors.
Further strengthening customer support, Catherine Bartrum joined the business during the second quarter as inside sales executive, providing dedicated sales support to customers and partners across the UK and Ireland and helping accelerate opportunities throughout the sales cycle.
In his role as territory head, Phelps is responsible for driving growth across the UK and Ireland, supporting business development, customer retention and strategic sales initiatives. He will also focus on developing the regional team, supporting customers and consultants with specification, design and installation, while promoting Leyard Europe’s London Experience Centre as a destination for demonstrations, collaboration and project development.
Phelps brings more than 15 years experience in the professional display industry, having previously held senior sales positions at Sharp NEC Display Solutions Europe, NEC Display Solutions Europe and Panasonic. His career spans end-user sales, channel development, project management and global account leadership across sectors including corporate, retail, digital out-of-home, financial services, government, transportation and energy.
Based in Dublin, Stone joins as regional sales manager responsible for Ireland, northern England and Scotland. Bringing extensive experience in workplace technology, control rooms, digital signage and enterprise AV environments, he has previously held senior roles with Lightware Visual Engineering, Haivision and Kinly, supporting complex technology deployments across Europe and Australia.
Baxter’s expanded role as director of channel UK and Ireland reflects Leyard Europe’s continued commitment to strengthening and growing its channel ecosystem. A key focus of his role will be the development of a new partner program, alongside strengthening existing relationships and identifying new opportunities to support partners in growing their LED display businesses.
Meanwhile, Marler-Hausen will focus on strategic business development and complex, bespoke LED projects, supporting customers and partners with specialist expertise across high-value opportunities and architecturally challenging installations.
“Demand for LED technology continues to grow across the UK and Ireland, making it an important strategic market for Leyard Europe,” said Filip Cogghe, vice president of sales, marketing and service for Europe at Leyard Europe.
“We’re investing in the people, facilities and infrastructure needed to support that growth. From expanding our regional team and opening our dedicated Leyard and Planar UK Showroom and VIP Lounge in central London, to manufacturing capabilities at our facility in Prešov, Slovakia, we’re committed to providing customers with local expertise, faster access to technology and exceptional project support throughout the entire lifecycle.”
These investments form part of Leyard Europe’s wider growth strategy to strengthen support for partners, consultants and end users with innovative display solutions, specialist expertise and a truly European approach to LED manufacturing and delivery.