Lex Products has added Graham Likeness to their team as director of Marketing. He will be relocating to Lex headquarters in Stamford, CT from Calgary, AB Canada.
Likeness brings a wealth of industry experience and knowledge to his new role. His past positions as national sales manager at Strand Lighting Canada and VP Sales and marketing at Pathway Connectivity, as well as his high profile contributions to ESTA, have primed him to be the ideal person to move Lex’s marketing efforts forward.
Lex had to convince Likeness to leave his consulting business, Terrier Marketing, just as it was hitting its stride. “It was just too good to pass up,” says Graham with a grin. “Lex is a marketer’s dream job. Their solid product base, a reputation for innovation, and strong desire to keep improving make it the place to be. I’m very excited about the future at Lex.”
Likeness steps into the role of marketing director at a particularly exciting moment, as within the past year Lex has undergone a complete rebranding including launching a new website. He will lead the product development team, bringing new additions to Lex’s diverse and robust product lines from conception to market launch. He will also be responsible for all outbound marketing efforts, as well as managing Lex’s web presence.
CEO Bob Luther adds, “I am, of course, very excited to bring someone of Graham’s caliber and experience on board. Graham’s pleasant demeanor, straightforward manner, and unfailing reliability make the deal much sweeter, like the Zero chocolate bars he is known to hand out.”