Industry CA – INFiLED has appointed UC Technology Partners as its representative firm for the Northeast United States, extending the LED display manufacturer’s reach into one of the country’s densest commercial AV markets. The appointment forms part of a wider expansion of INFiLED’s North American channel strategy, through which the company is building a network of regional representative firms to bring its sales and support capability closer to integrators and end users.
Founded in 2024 and based in Connecticut, UC Technology Partners is an AV and IT sales and marketing organization representing manufacturers in the unified communications and commercial AV sectors. The Northeast-based firm covers nine states: New York, Massachusetts, Pennsylvania, Maine, New Jersey, New Hampshire, Connecticut, Vermont and Rhode Island. Its founders, Aaron Chisena and Rob Leclerc, bring more than five decades of combined experience earned working directly with manufacturers, integrators, service providers and end users. That breadth of perspective informs how the firm approaches every stage of the sales process.
“INFiLED’s commitment to engineering excellence, product reliability and customer support resonates strongly with the needs of today’s AV professionals,” says Chris Donaldson, Sr. VP of Sales, INFiLED USA. “The Northeast is a demanding market with a sophisticated integrator community. Success, therefore, depends on being present and available rather than simply listed as an option. UC Technology Partners will play a critical role as we continue to expand our footprint and to enhance the value we deliver to our customers in this region.”
For UC Technology Partners, the agreement adds a global LED display manufacturer to a portfolio focused on unified communications and commercial AV. This also gives the firm’s integrator base access to a product range spanning rental/staging, fixed installation, xR and virtual production, control rooms, retail environments, sports venues, broadcast studios, corporate settings, large-scale outdoor digital displays, and more.
“We built this firm around the idea that manufacturers are best served by people who have sat on every side of the table,” says Aaron Chisena, co-founder of UC Technology Partners. “Between us, we have worked for manufacturers, alongside integrators and the end users who leverage these systems every day. That shapes how we represent a line. INFiLED has the manufacturing capability and product breadth to compete anywhere in this market, along with a strong commitment to the integrator channel that aligns perfectly with how we go to market. We’ll make sure the integrator community across the Northeast knows what INFiLED’s portfolio can do and give them someone local to call when a project needs answers.”
INFiLED is recognized globally for its advanced LED display technologies, serving customers in more than 85 countries with offices and support teams across North America, Europe, Asia, the Middle East and Australia. The company operates state-of-the-art manufacturing facilities and maintains rigorous quality standards to meet the demands of projects worldwide.