As organizers look to improve tech implementation at in-person events, B2B event company Hyve has signed a multi-show agreement with location software company Crowd Connected. Events of all kinds, including live entertainment and sporting events, use Crowd Connected for its blue-dot navigation in both indoor and outdoor environments, providing valuable data for organizers across the industry.
Crowd Connected’s software can be integrated into official exhibition or trade show apps and enables real-time positioning of smartphones to provide location analytics and data on attendee behavior. If certain booths are highly trafficked, for example, organizers may determined that they can be priced higher at the next event.
Crowd Connected also recently partnered with ExpoPlatform, so its technology will be leveraged at more and more B2B events moving forward. The first Hyve event to leverage Crowd Connected’s technology was Spring Fair, which took place last month, and next week’s education technology show Bett will be the second.
“Hyve are at the forefront of the technology revolution in the exhibitions sector. We’re delighted to be extending our relationship which dates back to 2019, and we’re now working closely with multiple show teams as physical events bounce back post pandemic,” said Crowd Connected Commercial Director Mark Maydon in a statement.
“Conscious that physical shows are competing with digital, there’s rightly increasing focus across the exhibition industry on operating smart events. This translates into being more data-driven. At Crowd Connected, we’re on a data-driven mission to transform live events through location tracking insight.”
Ernesto Perdomo, Head of Digital Experience at Hyve, added: “Crowd Connected’s positioning technology is proven both in terms of what it delivers and how easy it is to deploy. We’re levelling up the physical experience by bringing the best of digital to the show floor.
“This ticks multiple boxes: it elevates the visitor experience through the familiarity of blue-dot wayfinding, which drives more interactions with exhibitors. It helps us to personalise the event experience, making the mobile app more valuable. And Crowd Connected’s analytics deliver measurements that previously weren’t readily available – for example, footfall traffic stats for every exhibitor at a show.”