LOS ANGELES, CA — Hovercraft Ventures, the global experience and innovation platform behind Raw Cereal, Hovercraft, OMM, and Visual Endeavors, has brought on Aaron Johnson as Executive Producer at Raw Cereal. Johnson takes the lead at the creative production studio while helping scale the wider group across the sectors it's moving into.
Johnson comes to Raw Cereal with a live credit list that reads like a festival bill crossed with an awards show run sheet: Bad Bunny, Eminem, Sabrina Carpenter, Missy Elliott, Doechii, Big Sean, and Ty Dolla $ign, with shows staged at Coachella, the GRAMMYs, Saturday Night Live, the MTV Video Music Awards, the iHeartRadio Music Awards, the Victoria's Secret Fashion Show and more.
Underneath that live résumé sits nearly two decades in commercial and music video production. As founder and Executive Producer of Catcher Creative, Johnson steered campaigns for Nike, Toyota, Samsung, Under Armour, the NFL, and Monster Energy, and produced videos for Demi Lovato, Marshmello, David Guetta, Ava Max, Steve Aoki, Rita Ora, Tinashe, and others.
Before committing fully to production, Johnson spent years managing and touring recording artists worldwide, building rosters from the ground up and running national and international tours from start to finish. That chapter left him with relationships across every side of the business: creative shops, production partners, management, labels, and brands. Hovercraft Ventures is bringing him in to put that full track record to work at Raw Cereal, the studio known for crafting immersive and live experiences for artists including BIGBANG, Calvin Harris, Eric Church, J Balvin, Jennie, Kim Petras, Lainey Wilson, Mary J. Blige, Megan Thee Stallion, and Morgan Wallen, as well as brands including AMD, Capital One, and Converse.
"Coming into Hovercraft Ventures is the kind of move you chase your whole career," said Aaron Johnson, Executive Producer, Raw Cereal. "Raw Cereal, Hovercraft, Visual Endeavors, and OMM are already operating at the front of what's possible, and the group is built to move fast into places most companies can't reach. I'm here to help Raw Cereal and push the entire platform forward, and I'm putting everything I've picked up across live, commercial, music, management, and brands behind it. The room here is full of people I've wanted to build with for years.”
"What makes Aaron rare isn't just the caliber of his credits, it's the connective tissue he carries between artists, brands, and creative teams that usually never sit at the same table," said Anders Rahm and Cort Lawrence, Co-CEOs, Raw Cereal. "That's the reach we want at the center of Raw Cereal and at Hovercraft Ventures overall and him coming on board reflects the speed and ambition we're building with."
ABOUT HOVERCRAFT VENTURES
Hovercraft Ventures is a global experience and innovation venture platform, investing in creative and technology companies with a shared vision to redefine how people experience the world around them. Hovercraft Ventures is purpose-built with the intention of bringing together leading creative, production and technology companies across entertainment, retail, sports, and beyond. The platform allows its visionary companies to tap into shared access to capital, operational and marketing support, a best-in-class suite of capabilities, and top-tier cross-collaboration. The result: a unified home and creative infrastructure for world-class companies and talent, built for integration, collaboration, and innovation.
Hovercraft Ventures companies include Hovercraft, OMM, Raw Cereal and Visual Endeavors. Visit www.hovercraftventures.com for more information.