Thursday 19 September, 2024: The HELM, a global leader in technical and operational solutions for television and event production, is proud to announce a groundbreaking strategic partnership with VA Hire, combining cutting-edge cinematic camera and lens technology with world-class broadcast multi-camera workflows, and setting a new benchmark for high-quality content production.
The partnership opens exciting new opportunities for premium corporate content capture, live events, TV productions, and bespoke studio and live-stream broadcasts across the APAC region.
By merging The HELM’s experience in broadcast production and technical project management with VA Hire’s vast cinematic experience and premier inventory of cameras, lenses and accessories, this partnership promises an unparalleled end-to-end solution unlike anything currently available in the market.
A major milestone in the partnership has been the introduction of the ALEXA 35 Live system to the Australian market, supported by ARRI Australia. With the initial delivery of 12 ALEXA 35 Live Multicam systems arriving in early August, the team has successfully completed its first project with the new technology and has a strong pipeline of future projects already underway.
Josh Moffatt, CEO of The HELM, said “Partnering with VA Hire is a huge privilege for our business and I am very excited for the opportunities for our clients and staff alike. Being able to pair VA’s expansive cinematic inventory and experienced team with our broadcast pedigree and event technology offering, is a match made in heaven.
“The ALEXA 35 Live is a game changer and ARRI has been nothing short of phenomenal in initial workflow testing and training our teams to use this new technology. The picture out of the camera is second to none, and we look forward to being part of the systems development and use in the market.
“I am very excited about what the future holds as we develop the cinematic broadcast and content capture market in the region.”
Warren Day, CEO of VA Hire, said “The broadcast market has been wanting a truly cinematic option for a long time and there just hasn’t been a really good option until now.
“We have had great success with the ALEXA 35 cameras in the TVC, TV drama and feature market ever since their release and now we can offer the ALEXA 35 Live in the broadcast space to deliver the same awesome capture quality without compromise.
“It’s an exciting time and we’re delighted to be partnering with The HELM to deliver this to market both locally and internationally.”
Josh Harvey, Vice President and Country Manager of ARRI Australia, said “ARRI recently introduced the ALEXA 35 Live, a significant leap in live production technology that merges cinematic image quality with live event environments. This camera system, based on the popular ALEXA 35, brings ARRI’s renowned "cinematic look" to live broadcasts, including sporting events and concerts.
“ARRI Australia is privileged to be the first in the world to bring the ALEXA 35 Live technology to market. The feedback we have received from The HELM and VA Hire will go a long way into developing our Live system products into the future.”