Cowtown Coliseum, a historic 3,418-seat arena located in the heart of Fort Worth, Texas, has undergone a remarkable transformation to offer visitors an enhanced entertainment experience. Originally known as Grand Coliseum and built in 1908, the venue has been a longstanding host of weekly rodeos, local team sporting events, and concerts. However, to meet the evolving demands of its audience, Cowtown Coliseum embarked on a project to upgrade its technology, fixtures, and infrastructure.
The initiative began when ASM Global, the managing company of the venue, collaborated with Gateway Studios & Production Services during the Professional Bull Riders (PBR) events. Gateway was approached to undertake the project due to their proven expertise and success in the industry. The relationship between ASM Global, Gateway, and Cowtown Coliseum was established through the initial partnership with PBR, which paved the way for the comprehensive facility upgrades.
One of the key challenges faced during the project was ensuring that the historic nature of the building was preserved while integrating modern technology. Gateway collaborated closely with Cowtown Coliseum ownership, their partners at PBR, and Ft. Worth City Executives to navigate the approval processes and maintain the delicate balance between preserving the venue's historical significance and implementing state-of-the-art upgrades.
The project encompassed significant changes to the venue's infrastructure, including swapping the positions of the video and front-of-house controls. Gateway seamlessly re-integrated cabling and implemented a phased approach that adhered to the venue's budget requirements and time constraints. The facility remained open to the public throughout the process, with shows continuing over weekends. Gateway adapted to the complex schedule and worked diligently during off-hours to ensure the project was completed on time.
Gateway Studios' President Of Business Development David Haskell sat down with Dallas Business Journal to discuss his team's work on the venue's upgrades. Read here: bizjournals.com/dallas/news/2023/09/18/cowtown-coliseum-gateway-studios.html
For more information on Gateway Studios and Production Services, visit gsps.com.
About Gateway Studios and Production Services
Gateway Studios & Production Services (GSPS) was conceived in 2020 and assembled a team of professionals to build a world-class live touring rehearsal complex and production services company from the ground up. They were challenged to develop one of the most advanced production services platforms currently available and a rehearsal studio campus that is unrivaled in the industry. GSPS has now broken ground, and soon this campus will provide multiple studios of varying dimensions where live music productions will be created and launched across North America.
Gateway Studios’ Executive Leadership Team has over 100 years of collective experience in the live touring production industry providing professional audio, video and lighting services for live events and tours. Gateway offers production services for a wide variety of live events ranging from small shows to national tours headlined by the biggest names in the business. From corporate venues to outdoor arenas and stadiums, there isn’t a venue type that GSPS doesn't have experience with — or a road they haven’t traveled.