ETC today announced that Darren Beckley has assumed the role of Vice President of European Operations, effective immediately. This new role supports ETC’s plans for more localized decision making and reinforces the company’s commitment to empowering regional teams to better serve customers across Europe, the Middle East, and Africa.
Darren joined ETC in 2016 as the Regional Sales Manager for the Middle East and has led ETC Ltd.’s sales operations since 2017. Prior to joining ETC, he was the Head of Sales for Stage Electrics global projects division.
“In his career at ETC, Darren has consistently demonstrated a strategic mind and a collaborative approach,” said James Foster, President, “I am confident that he will bring our European offices together as a unified team, leveraging the skills and assets of each company to support continued growth in this important region. I'm excited to bring his breadth of international experience to the executive team.”
“ETC’s European operations are such an exciting opportunity for further development,” said Darren Beckley, VP of European Operations, “I am really looking forward to working with the teams across our European businesses to serve our customers with world class products, great innovations and industry leading service.”
With this change, David Lincecum will continue to focus on growing ETC’s automated lighting business through the Austin office while also overseeing the APAC region as Vice President of APAC and Austin Operations.