Empire State Building Lit In Super Bowl Colors Photo: Earl Wilson, The New York Times

Empire State Building Lit In Super Bowl Colors

As reported in The New York Times on Janaury 30, 2104, the Empire State Building will change colors based on a Twitter feed from Broncos and Seahawks fans, every night leading up to the Super Bowl. Sponsored by Verizon, this colorful lightshow started on Monday, Janaaury 29, inviting fans to tweet their predictions using the hashtag #WhosGonnaWin. These predictions change the

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