Los Angeles-based Elation Professional’s home team Rams might not have come out victorious in Super Bowl LIII but the company was a winner nonetheless as its new Rayzor 760™ LED wash/beam light played an integral role on the American football championship’s celebrated halftime show.
Held February 3rd at Mercedes-Benz Stadium in Atlanta and broadcast live on CBS, the Pepsi Super Bowl Halftime Show featured a headline performance by Maroon 5, along with rappers Travis Scott and Big Boi. Production design was by Bruce Rodgers of Tribe Inc. with lighting design by Bob Barnhart of 22 Degrees for what is traditionally the most-watched musical event of the year in the U.S.
The Super Bowl Halftime Show marked the live show debut of Elation’s Rayzor 760, a unique LED luminaire with 7 x 60W RGBW LEDs, 5 to 77-degree zoom, continuous pan and tilt, and new SparkLED™ technology. Barnhart, who has lit over 20 Super Bowl Halftime Shows and says he was happy to audition the fixture, positioned 45 Rayzor 760s in an impressive 60-yard row behind the large M stage at field level. “When we layout a Super Bowl Halftime light plot we look for different layers that give us effect, scale and diversity,” he stated. “When Eric Loader showed me the new Rayzor 760, I immediately told him I had a place for them on the Super Bowl.”
Barnhart placed the Rayzor 760s on a field truss all the way upstage, close to the first row of seats. “I wanted to use the 760 to color the air in the background, which becomes a nice layer to offset the beams in the foreground,” the designer explained. “We also used the continuous pan and tilt to give a different tool for tempo and scale. The quickness of the LED engine also allowed us to dual purpose the fixture as a strobe.”
Although the designer did not get the chance to feature the fixture’s patent-pending SparkLED™ effect – white LEDs placed inside the fixture’s seven oversized lenses that create a unique sparkle effect – he anticipates employing it in the future. “I think the venue was too large to properly show off the SparkLED,” he says, “but we did play with it and I look forward to having that option on other shows where it can really shine.”
The Rayzor 760s produce a well-defined mid-air beam or can spread exceptionally wide for an even wash coverage and performed well during the 12-minute musical halftime performance, holding their own against the 100s of other higher power lights around them. “The fixtures performed really well and not one needed attention from the crew,” Barnhart says. The Rayzor fixtures were supplied for the Super Bowl Halftime Show by PRG.
Other Elation lighting fixtures were used elsewhere in the stadium, namely the company’s new feature-rich Artiste Picasso™ LED profile moving head, employed as front key lights on the CBS Sports stadium broadcast studio, and the Colour 5 Profile™ LED ellipsoidal spot, which was used on the field set. Leading up to the Super Bowl, Elation products were spotted all around Atlanta, supporting the numerous events surrounding the game.
Production Designer: Bruce Rodgers, Tribe Inc.
Lighting Designer: Bob Barnhart, 22 Degrees
Lighting Equipment Supplier: PRG
Lighting Directors: David Grill, Pete Radice, and Jason Rudolph
Director: Hamish Hamilton
Executive Producer: Ricky Kirshner
About Elation Professional
Elation designs and manufactures a comprehensive range of innovative lighting and video products known for their excellent efficiency and outstanding performance. As a company in expansion with a presence in a growing variety of market segments, chances are you’ve experienced Elation lighting at a concert, special event, TV, theater, late night venue, House of Worship, theme park, cruise ship, exhibition, architectural space or elsewhere. For more information, please visit www.elationlighting.com