DiGiCo recently restructured its US operation to meet the growing demands of the US marketplace.
As part of the restructuring, Ivan Schwartz was named president of US operations. “Schwartz has been with the company for over a year and has proved an invaluable member of DiGiCo’s US team,” explains Bob Doyle, managing director, DiGiCo. “He has helped raise awareness of the brand, and his new role signifies the on-going progress and growth of DiGiCo worldwide.”
With the introduction of DiGiCo’s new mid-market console, the D1 Live in the last quarter of 2004, and the substantial amount of business this has attracted, Schwartz’s role is seen as pivotal to supporting the install business in the US. An additional sales role has also been created in order to support high-end national touring sound rental companies with an additional responsibility to develop regional rental activity for D5 and D1. Geoff Lissaman, vice president, concert sound, fills this position.
Lissaman joins DiGiCo from dbx, where he worked in the tour sound division for almost eight years and was an instrumental part of the team that created the DriveRack family of products. Prior to that, he spent time at Soundcraft Canada, and has almost 15 years hands on touring experience.
“I've always thought of myself as a sound engineer, which means that I can look at things from an end user perspective,” says Lissaman. “DiGiCo has the coolest toys: I've mixed on the desks and love them. I've known many of the people there for years and consider them friends, but it was the product that made the decision for me.”
“We are very optimistic about our place in the US large format digital console market, which will, we hope, fill the aspirations and provide a solution to our customers with current and future projects," Doyle adds. "The appointments of Ivan and Geoff give us the capacity to make the most of both current and future opportunities.”