Proud of its heritage reflecting and representing ‘all’ Australians, Bonds celebrated the spirit of Pride festivals and Australia’s diverse LGBTQIA+ community by releasing its new limited-edition Bonds Pride range of clothing, designed to make people feel comfy from the inside out. The launch was filmed by audiovisual supplier WooHah Productions at its hi-tech broadcast space, Studio 45, in Braeside, Melbourne. The facility uses top of the range equipment, including Brompton Technology Tessera SX40 4K LED processing and ROE Visual Diamond LED panels.
“We created Studio 45 last year to be an agile and dynamic space with fast turnarounds and all the high-end gear in place to bring impressive results for any of our clients. The studio has been a big success with a long list of Australian and international companies choosing us for their demanding virtual production needs,” says WooHah Productions and Studio45 MD, Arosh Fernando. “We felt privileged when Studio 45 was selected for the latest Bonds Pride campaign and we were given the opportunity to create the content for the digital LED screens and visual backdrop.”
Along with the Studio 45 space, WooHah’s team delivered all the video equipment and technical expertise to ensure the production was a success. ROE Diamond 2.6 panels were used to display 4K content, which ran from Tessera SX40 LED processors, with Brompton’s Tessera XD 10G data distribution units used to enable the team to run fibre to the 14m wide LED display and reduce the complexity of mass cabling.
The campaign featured one of Australia's hottest talents, Mo’Ju, recreating Donna Summer's 70's classic hit I Feel Love, along with some of Australia's most influential and inspiring LGBTQIA+ figures.
“Our high-resolution ROE LED panels powered by Tessera SX40 really brought the 4K content to life,” concludes Fernando. “Precise on-screen colour adjustment is one of the most important points for us, and it was even more crucial for this particular project. Tessera really helped us bring a full spectrum of rainbow-ified colours out on the screen, which made it easier for the talent to engage with the content in real time and have proper fun with it. We are proud to be part of the Bonds Pride campaign and that Studio 45 was able to deliver a setting where everybody could feel ‘comfy’ and celebrate the community in the true spirit of confidence, self-expression and inclusivity.”