Artistic Licence has appointed Andy Booth as consultative technical sales manager, marking another positive step in the company’s continued international growth and development.
Based in the UK, Andy will work closely with consultants, lighting designers, specifiers and systems integrators worldwide, supporting the adoption of Artistic Licence’s lighting control technologies across entertainment, architectural and systems integration projects.
His role will focus on developing new business opportunities, strengthening relationships with industry partners and providing technical expertise throughout the project lifecycle, from initial concept and specification through to system design and implementation.
With over 20 years of experience spanning project delivery, business development and a broad range of technical disciplines, Andy brings extensive expertise in project management, systems integration and the delivery of complex technical solutions.
Commenting on the appointment, Tim Smith, technical director at Artistic Licence said: “It’s a pleasure to welcome Andy to Artistic Licence. He brings a wealth of technical and commercial experience, along with a practical understanding of the challenges faced by consultants, integrators and project teams. We’re looking forward to having him on board as we continue to develop our global relationships and support customers with increasingly sophisticated lighting control solutions.”
The appointment reflects Artistic Licence’s ongoing investment in its international presence and its commitment to providing customers and partners with expert technical and commercial support as the business continues to expand.