This autumn, Ammonite Studios will bring the industry's top pre-visualization experts to London's National Theatre for a unique day of debate and discovery.
Together with a diverse group of engaged professionals, we look in detail at one of the largest areas of technology growth in contemporary production of recent years and lift the lid on all things ‘Pre-Viz’.
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These dynamic portals provide design and control capabilities to ever more complex staging and multimedia production and following on from Ammonite Studios’ well received ‘The Future of Followspots’ day in 2023, we provide a timely debate and appraisal of the myriad systems and products making up the Pre-Viz universe.
With technology advancing at an unprecedented pace, industry professionals are having to work with constantly evolving systems.
Will a best in class standard emerge or will competing products continue to serve different sectors - all claiming to be a catch-all solution for any kind of immersive and interactive production?
New show-building protocols offering architectural realism, enhanced data sharing, vast universes of libraries and multi-media realisation, provide the potential to hugely improve collaboration across diverse technical and creative teams. The benefit is clear but what’s the reality on the ground?
We’ll hear from the manufacturers themselves as to what they’re offering, see demos of their latest kit and provide a platform for anyone interested in quizzing real world users as to the pros and cons of these clever systems.
Can Pre-Viz technology truly integrate creative and technical workflows, allowing shared planning across disciplines? Will we see a future of seamless collaboration, or are we still far from systemic serendipity?
Who is the day for? Technicians, production managers, CAD experts, programmers, designers, technical directors, those emerging into the industry from training and anyone with a professional interest are all welcome to take part in this crucial conversation about the future of pre-visualization in live entertainment.
Expect discussions, demonstrations, presentations and debates tackling key topics, including:
● The major Pre-Viz software providers making the biggest investments today
● The evolving role of Pre-Viz - what it offers now and in the future
● Standardising practice across industries (Theatre, Live Events, Touring, Rock & Roll, Theme Attractions)
● Cost vs. efficiency - does Pre-Viz create complexity or transparency?
● Digital rehearsals - saving time with tracking and interactive setups
● The evolution of lighting control - ensuring relevance and augmenting the Pre-Viz world
● Designing intuitive platforms for non-technical creatives
● Report flows and management - a problem shared?
● Lidar scanning and digital twinning - gateways to fast track Pre-Viz
● The artistic risk of photorealistic simulation - does realism limit creativity?
● Collaborative draughting - who controls the Digital Dolls House?
● AI coding and automation - how can it streamline workflows in Pre-Viz?
And many more ! Join the discussion and help shape the future of Pre-Visualisation.
Join us on the day:
When: Thursday 2nd October, 2025
Where: Dorfman Theatre, National Theatre, London
Time: 1pm – 4pm
Tickets: Free via Eventbrite – coming soon