Dallas, TX – DFW-based Amazing Industries is immensely proud to announce the inclusion of a talented digital artist and technical mastermind to our family. Atlanta-based Amanda Facemire has joined the Amazing team as Chief Technology Officer. Facemire is also Senior Designer for Amazing Industries, expanding our tradition of fusing design and technology.
“Amanda is a force of nature. She can create solutions out of thin air, keeps all the moving parts in her head, and follows projects up with more testing and design on the system based on what we discovered. I don’t know anyone else this driven,” says Sean Cagney, CEO of Amazing Industries. “I can be in three places at the same time now,” Cagney says. “Bringing Amanda into Amazing Industries on the executive level has kept our primary focus on technology while I’ve had to subdivide my brain to run a larger operation. Making her a pillar of my company has been a priority from the day I met her for two reasons, the first being that our partners have become accustomed to her being so damned good at everything, and two, I have become accustomed to her being so damned good at everything.”
“I like to think that my thinking is evenly distributed between technology and communication,” says Facemire Obviously getting our various production tech working is important - but as we advance, we also keep our workflow seamless in order to build our infrastructure for scalability. The tech is just as meaningful as the project’s communication, and you cannot place more emphasis on one than the other. Accessibility in technology is one of my passions, and one of my favorite things I’ve gotten to see in this position is when a client understands what it is that we’re doing - they’ll get that flash of insight and say, “Oh wow, this is so cool,” and it’s really in that moment where everyone gets on the same page, moving towards the same goal and end product.”
Facemire approaches work with the core ideology that there will be a show on time no matter the hurdle, or a product delivered regardless of the technology existing or not, atop natively making it exceed client expectations. She actually joined the company on March 1st, mid-stream on a grueling run of complex deployments; Amazing Industries was running events in multiple cities simultaneously while contracting more projects right up until the hammer came down and our industry was completely wiped out. “After some much-needed down time, Amanda got back to work expanding on our traditional core MA2 and Avolites Ai programming,” says Cagney. “Then she started a journey into Java that led us to Unity, culminating in acquiring MoSys Star Trackers, a fleet of new computers, learning Unreal on the fly, and tacking complex XR set extensions using multiple LED walls.”
Amanda’s not just pure technology – her hands are also deep into the Amazing Industries 3D design workflow. “We have learned that showing the client our response in 3D to what they describe to us isn’t just a useful way to ‘land the sale,’” says John Chavez, President of Amazing Industries. “It preserves clarity for everyone involved as we move forward from the digital to the physical assembly of a project. With XR/AR/Mixed Reality integrating with our core, that virtual integration has become the event itself. Amanda is blazing the trail for us into the future.”
“We’ve been on a huge XR project for about 5 weeks now, and everything about this technology had to be both learned, then adapted. Amanda took the brunt of that integration,” Cagney states. “We have thousands of tracking stars on a mixture of suspended flame-resistant mesh, grip flags, 20-foot-square light boxes, five 5K LED walls, all running off freshly built threadripper/quaddro rigs”, Cagney explains. Facemire expands on the point: “We learned a lot about workflow on this project. This is a fascinating time for virtual production and being in the middle of it feels like the Wild West. It’s unique because we’re making it up as we go and learning what doesn’t work for our team, which is just as important as learning what does. I’m really looking forward to seeing how this section of our industry progresses, and the fluidity of a boutique-size company like Amazing Industries makes it the perfect work environment for experimentation.”
Amanda Facemire is a unique mix of talent, pure drive, and rare eyes that see the artistic and technical planes as one. Amazing Industries is glad to have her and excited to formally announce her role with us.
About Amazing Industries:
We are a collection of designers, programmers, and project managers organized out of Dallas and Nashville. Amazing Industries designs and produces media, events, and environments.
Every vision requires complex coordination and commitment. Our vision is your vision. We deploy our teams globally, giving your audience an amazing experience across the wide spectrum of production and perception.
Live music, brand launches, corporate meetings, and interactive environments need the strength of complex planning and strategy to truly be Amazing.
Please visit our website for recent work/more info: http://www.amazingindustries.co