Event tech company Prismm debuted exvo, its 3D virtual event solution, in the fall of 2020, before the term metaverse was quite so mainstream. Since then, Prismm has updated its marketing around exvo and has begun positioning it as a metaverse platform.
Although we are years away from fulfilling the true potential of the metaverse, companies from all walks of life are investing heavily in building out Web3/metaverse technologies.Prismm has announced its intentions to continue developing its own corner of the metaverse for the corporate world, raising $15 million in new funding.
The investment round included participation from Trinity Capital, Vestech Partners, NYFF, Magma Venture Partners, and WGG. Allseated intends to use the funding to continue to develop its product and expand beyond events into corporate use.
"The ways in which we work and play have changed forever, and the metaverse will significantly disrupt how people and brands interact and engage, said Allseated CEO Yaron Lipshitz in a statement. “Almost every CMO and HR leader we talk to is looking for ways to harness the power of the metaverse, and to drive new engagement paradigms with their customers, employees and partners. New use cases and opportunities are rapidly forming and the possibilities are endless.”
Allseated experienced 120% revenue growth in 2021 and grew its team from 40 to 120 employees around the world. In-person events may be on the up and up, but the virtual world can no longer be ignored, and B2B companies are joining the B2C space in doubling down on building it out for their audiences.
Daniel Anisman, Allseated Co-Founder and CTO, added: “Our platform has the unique ability to create metaverse environments to bring employees together, power lead generation, and support sales acceleration. Our visionary team has brought a new experience to a market craving innovation beyond the 2D screen.”