Bruce Rodgers is a principal designer with Tribe Inc., an entertainment design, show creation, concept design, and production design company for concerts and corporate events. Their project list includes Super Bowl XLII and XLI Halftime Shows, Rascal Flatts, Dave Matthews Band, Sting, Madonna, Ricky Martin, Tiesto, Reba McEntire, Nashville Star, and the 1996 AT&T Global Olympic Village.