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WELCOME TO Fredsville

In designing the new global headquarters for ETC, company CEO Fred Foster created a factory setting like no other. The $21 million, 250,000 sq. ft., fan-shaped building in Middleton, WI, (on the outskirts of Madison) embodies both Foster's democratic concepts about corporate culture and his theatrical design sense. The building centers around “Town Square,” where faux facades based on the 1940s paintings of Edward Hopper look like sections of Manhattan that just stepped out of a theme

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