Viva ExpoLatina: ExpoLatina2000 celebrates Latin America in Miami Beach

W ith sounds of salsa, merengue, and the macarena floating in the air, ExpoLatina2000 brings together industry professionals from throughout the Spanish-speaking Caribbean, and Central and South America, for an exciting three-day trade show with a distinctly Latin American flavor. This industry forum will be held May 23-25, at the Miami Beach Convention Center in Miami Beach, FL. ExpoLatina2000 offers international manufacturers and distributors of today's cutting-edge entertainment technology a chance to meet the movers and shakers from Latin America, one of the largest marketplaces in the world.

Why should you come to ExpoLatina2000? "This show is really the only one of its kind in the world," says Jacqueline Tien, publisher of Lighting Dimensions and Entertainment Design, two of ExpoLatina's sponsoring publications. "We believe that ExpoLatina can develop into an important place for people from all over Latin America to meet and have direct access to the manufacturers of the technology they need to bring home to their respective countries. For these manufacturers, ExpoLatina can provide a new client base and expanded business opportunities--40 different countries were represented at the ExpoLatina launch in 1999."

With an eye toward the Spanish-speaking professional, ExpoLatina also offers an in-depth training program that begins on Monday, May 22, with several two-day tutorials. One of these sessions teams up entertainment architect Gregory Beck (Luxor Hotel, Six Flags, and Sony) and Venezuela-born engineer Max Mariani, a leading expert on display technology for large projection screens, motion simulation, and virtual reality.

Beck and Mariani will lead the second annual design charrette at ExpoLatina, expanded to two days from last year's one-day format. This hands-on course explores the ins and outs of themed attraction design, from how to successfully create an immersive environment with a good script and storyline to complete technical systems and specifications. It is a perfect course for designers and architects alike.

For lighting designers and technicians, ExpoLatina2000 offers a one-day hands-on training session with Martin Professional's latest family of automated luminaires for stage, concerts, and television, paired with Case universal control consoles. This course will be held at Martin's Miami showroom on Tuesday, May 23, with bus transportation available to and from the convention center.

"Beyond the Light" is a three-day track of thought-provoking sessions designed to bring attendees up to date on industry information and issues. It begins with a look at industry-wide standards (including wire rope ladders, aluminum trusses and towers, 0-10V analog control, manual counterweight flying systems, powered flying systems, theatrical fog, flying practices for performers, loudspeaker enclosures for overhead suspension, presentation of photometric data, structural requirements for building, DMX512, and Advanced Control Network) presented by Karl G. Ruling and Hiram Perez on behalf of ESTA (the Entertainment Services and Technology Association).

Additional sessions include a lighting designer roundtable focused on film and television lighting and featuring Miami-based freelance lighting designers Raul Remirez de Estenoz (from Cuba, LD for Spanish telenovelas) and Ruben Solas (from Puerto Rico, LD for Telemundo, Hero Productions, and CBS Tele-Noticias). They reveal their secrets for successful film and television lighting.

A wide range of topics fills out the schedule with highlights such as Sarah Sidman, lighting designer for the Big Apple Circus, theatre, fashion shows, and industrials, who will demonstrate innovations in gobos and dichroic color filters for use with stationary and moving lights in a special two-hour session with technical support by Rosco; and Cathy Steel of Avolites America will moderate an overview of some of the hottest lighting products on the market with panelists Peter Hald of Martin Professional, Sergio Alvarado of Strand Lighting, Tony Magana of High End Systems, and Jose Luis Olvera of Electronic Theatre Controls.

The issue of moving lights for television will be examined in a session moderated by Sergio Alvarado and featuring Patrick Henry, consultant to Televisa Mexico, and Peter Gaspar, the dean of Brazilian lighting designers, responsible for lighting many of TV Globo's most important shows, as well as films, theatrical presentations, music tours, trade shows, and buildings.

A project portfolio by leading lighting designers who work in concert, theatre, and architectural environments will be moderated by Randall Jensen, Stage Equipment and Lighting. Panelists include: Eli Sirlin, architectural specialist, Argentina; Sarah Sidman; Fernando Aguilu, Flashlights, Puerto Rico; Willie Cortes, Switch Lighting Performance, Puerto Rico; and Rui Rita, New York-based theatre designer.

Architect Tom Brighton of BRC Imagination Arts and Max Mariani will present a look at the latest design trends and technology at work in themed environments. This preview of the future will include advanced motion simulators, virtual reality, and other high-tech solutions and innovative systems.

Maurizio Guzman of Strand Lighting and Ron Morissette of Proximo share solutions to the most difficult technical problems in designing lighting systems. They will cover such challenges as the underwater dimming system at the Cirque du Soleil theatre at Bellagio in Las Vegas and other complex projects.

ExpoLatina is produced by Intertec Exhibitions and supported by such Intertec publications as Lighting Dimensions, Entertainment Design, Mix, Mix en Espanol, Sound & Video Contractor, Electronic Musician, Video Systems, Broadcast Engineering, and World Broadcast News, as well as other industry publications aimed specifically at Latin America including Lume and TV & Video Latino America. Special events at the show include an opening night party with live Latin music.

The headquarters hotel for ExpoLatina2000 is The Wyndham Miami Beach Resort on Collins Avenue in Miami Beach. Complete housing details as well as registration information for ExpoLatina2000 (which also includes professional audio training workshops) can be found at www.etecnyc.net or www.expolatinashow.com. For addi-tional information or to receive an ExpoLatina2000 brochure call 303/741-2901 or 800/288-8606. For a fax-on-demand copy of the brochure call 800/601-3858 or 732/885-6723 from outside the United States.

Con sonidos de salsa, merengue y la macarena flotando en el aire, ExpoLatina2000 junta a profesionales de la industria de habla Hispana del Caribe, Centro y Sur America en una estimulante muestra comercial con un claro sabor Latino Americano. Esta reunion se realizara durante los dias 23, 24 y 25 de Mayo en el Miami Beach Convention Center de Miami Beach, FL. ExpoLatina2000 ofrece a fabricantes y distribuidores internacionales de tecnologia del entretenimiento la oportunidad de conocer a los que mueven el mercado de Latino America, uno de los mercados mas grandes del mundo.

Porque usted deberia venir a ExpoLatina2000? "Esta muestra es unica en su tipo en el mundo". Dice Jacqueline Tien, directora de Lighting Dimensions y Entertainment Design, dos de las publicaciones auspiciadoras de ExpoLatina. "Creemos que Expolatina se puede convertir en un lugar de encuentro muy importante para que la gente proveniente de toda Latinoamerica se conozca y tenga contacto directo con los fabricantes de la tecnologia que ellos necesitan llevar a sus respectivos paises. Para estos fabricantes, ExpoLatina puede proveer un nuevo cartel de clientes y expandir las oportunidades de negocios--40 paises diferentes fueron representados en el lanzamiento de ExpoLatina en 1999."

Con un ojo puesto en los profesionales de habla Hispana, ExpoLatina tambien ofrece un programa de entrenamiento en profundidad que comienza el lunes 22 de Mayo, con muchos cursos de dos dias. Una de estas sesiones de dos dias la dictara el arquitecto del entretenimiento Gregory Beck (Luxor Hotel, Six Flags y Sony) y el ingeniero nacido en Venezuela Max Mariani, un experto en despliegue tecnologico para proyecciones de pantallas gigantes, simuladores de movimiento y realidad virtual.

Beck y Mariani lideraran la segunda sesion anual de diseno en ExpoLatina, expandiendo el formato de un dia del ano pasado a dos dias. Este curso practico explora los pormenores del diseno de parques de entretenciones, desde como crear exitosamente un buen ambiente tematico con un buen guion e historia, hasta sistemas completos y especificaciones tecnicas. Este es un curso perfecto para disenadores y arquitectos.

Para disenadores de iluminacion y tecnicos, ExpoLatina2000 ofrece una sesion practica de entrenamiento de un dia con la ultima familia de luces automatizadas para escenario, conciertos y television de Martin Professional junto con las consolas de control universal Case. Este curso sera dictado en el salon de exposiciones de Martin en Miami el martes 23 de Mayo, habra transportacion desde y hacia el Convention Center disponible.

"Mas alla de la Luz" es una sesion de tres dias de analisis disenada para actualizar a los asistentes con informacion de la industria y otros temas. Esta comienza con una mirada a los estandares ampliamente usados por la industria (incluyendo escaleras de cuerda de alambre, armazones y torres de aluminio, control analogo de 0 a 10V, sistemas de elevacion con contrapeso, niebla teatral, practicas de elevacion para ejecutantes, encierro de parlantes para suspencion aerea, presentacion de datos fotometricos, requerimientos estructurales para edificaciones, DMX512 y Redes de Control Avanzado) presentado por Karl G. Ruling y Hiram Perez en nombre de ESTA (Entertainment Services and Technology Association).

Sesiones adicionales incluyen una mesa redonda para disenadores especializados en iluminacion para film y television presentada por los disenadores de iluminacion con sede en Miami Raul Remirez de Estenoz (de Cuba, DI para tele series en Espanol) y Ruben Solas (de Puerto Rico, DI para Telemundo, Hero Productions y CBS Telenoticias). Ellos revelaran sus secretos para realizar iluminacion de cine y television con exito.

Un amplio rango de topicos llenan la agenda entre los que destacan las presentaciones de: Sarah Sidman, disenadora de luces para el Big Apple Circus, teatro, moda e industrias, quien demostrara innovaciones de gobos (biombos) y filtros de color dichroico para luces estacionarias y moviles, esta sesion especial de dos horas contara con el soporte tecnico de Rosco; Cathy Steel de Avolites America quien moderara la presentacion de algunos de los productos de iluminacion mas recientes existentes en el mercado, contara con la participacion de los panelistas Peter Hald de Martin Professional, Sergio Alvarado de Strand Lighting, Tony Magana de High End Systems y Jose Luis Olvera de Electronic Theatre Controls.

El tema de luces moviles para television sera examinado en una sesion moderada por Sergio Alvarado con la participacion de Parick Henry, consultor para Televisa Mexico y Peter Gaspar, representante de los disenadores de luces Brasilenos, responsable de iluminar muchos de los shows de Globo TV mas importantes, ademas de peliculas, giras musicales, presentaciones teatrales, muestras de negocios y edificios.

Un portafolio de proyectos de disenadores de iluminacion lideres que trabajan en conciertos, teatro y ambientes arquitectonicos sera moderado por Randall Jensen de Stage Equipment and Lighting. Entre los panelistas se incluyen: Eli Sirlin, especialista arquitectonico, Argentina; Sarah Sidman; Fernando Aguilu, de Flashlights, PR; Willie Cortes, de Switch Lighting Performance, PR; y Rui Rita, disenador de teatro con base en Nueva York.

El Arquitecto Tom Brighton de BRC Imagination Arts y Max Mariani daran un vistazo a las ultimas tendencias de diseno y tecnologia para ambientes tematicos. Esta sinopsis futurista incluira avanzados simuladores de movimiento para realidad virtual, ademas de otras soluciones de alta tecnologia y sistemas innovadores.

Maurizio Guzman de Strand Lighting y Ron Morissette de Proximo compartiran soluciones para los problemas tecnicos mas dificultosos al disenar sistemas de iluminacion. Ellos cubriran temas tales como sistemas de atenuacion submarinos utilizados por el teatro del Cirque du Soleil en Bellagio, Las Vegas y otros proyectos complejos.

ExpoLatina es producida por Intertec Exhibitions y auspiciada por publicaciones de Intertec Publications tales como Lighting Dimensions, Entertaiment Design, Mix, Mix en Espanol, Sound & Video Contractor, Electronic Musician, Video Systems, Broadcast Engineering y World Broadcast News, ademas de otras publicaciones de la industria dirigidas especificamente a Latino America incluyendo Lume y TV & Video Latino America. Eventos especiales en el show incluyen una fiesta nocturna de apertura con musica latina en vivo.

El centro de operaciones de ExpoLatina2000 es el hotel Wyndhm Miami Beach Resort en Collins Avenue de Miami Beach. Completos detalles de hospedaje e informacion para registrarse a ExpoLatina2000 (que tambien incluye talleres de entrenamiento de audio profesional) pueden ser encontrados en www.etecnyc.net o www.expolatinashow.com. Para informacion adicional o para recibir un folleto de ExpoLatina2000 por favor llamar al 303/741-2901 o al 800/288-8606. Para recibir una copia del folleto via fax llamar al 800/601-3858 o al 732/885-6723 desde fuera de los Estados Unidos.