Live Design is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

That's Shoppertainment!

Even by the standards of offbeat consumer concepts, combining a furniture store with an IMAX theatre is a risky idea, given the slender connection between contemporary sofas and big-screen cinema. But doing it twice, and succeeding both times, looks like genius. Boston-based Barry and Eliot Tatelman share a magic touch in the intersection of shopping and entertainment they call “shoppertainment.” In August 2002, the brothers turned heads by opening the 262-seat AT&T Broadband IMAX 3D

Register to view the full article

Register for and gain access to premium content including production and design materials, videos, and more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.