When Ron Jon Surf Shop of Cocoa Beach, FL, needed a unique lighting design, it hired independent contractor Carl Cooke (teamed with audio designer Phil Renghia) to install a system that could create a visual high tide inside its store. "Ron Jon is not just a company," Cooke says. "If it has to do with surf, sand, or sea, it's got it. Since it's in central Florida, surrounded by large entertainment centers, they wanted the store to become a destination instead of a department store."
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