Live Design is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Sting's Brand-New Tour

Corporate sponsorship for concert tours is nothing new. Everyone from Budweiser to Fruit of the Loom has gotten in on the act, so to speak. As sponsor for Sting's current Brand New Day tour, Compaq Computers did more than simply foot the bill. The company also provided its own high speed computers and got involved in the tour's design process by working with Nick Sholem, Sting's longtime production/lighting designer, to put together the tour.

Register to view the full article

Register for livedesignonline.com and gain access to premium content including production and design materials, videos, and more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish