Live Design is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

The Spirit of Rugby

Rugby World Cup 2003 opened on October 10th at Telstra Stadium in Sydney, Australia, with a cast of thousands, including hundreds of schoolchildren, and a technical crew of about 200. With a budget of AUS$5 million, the ceremony was one of the most technically advanced shows ever produced in this country and was aired on television to an estimated audience of one billion. The event combined culture with contemporary entertainment to salute the internationalism of rugby and the game's values

Register to view the full article

Register for and gain access to premium content including production and design materials, videos, and more.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.