The Power of Pink

Barbie has come a long way from her groovy camper van of the early 1970s (my first Barbie product). Now Barbie is a complete lifestyle brand for girls of all ages, with designer-style pink logo-emblazoned luggage, karaoke machines, and Warhol-inspired Barbie portrait T-shirts. The Barbie brand has grown 200% over the last seven years, with nearly $2 billion in sales for 2002. In June, Mattel showcased its brands, including Barbie, Hot Wheels, Matchbox, Masters of the Universe, and Fisher

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