Creating a technological mini city in the middle of nowhere was the task at hand for Venice, CA-based Zed Ink when Microsoft's John Ellard approached the company to produce Xbox 360: Zero Hour Launch Event. By the end of the 30-hour pre-launch party/demo extravaganza, more than 3,600 hardcore gamers from around the world and 100 members of the media made their way to an undisclosed location in Southern California's Mojave Desert for the countdown to unveiling of the new video game system.
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