For years, the 2,100 Foot Locker retail stores in locations across the country have helped support a consistent image: a customer-oriented chain where sales staffers in referee uniforms offer expert advice on footwear and other athletic gear within compact, locker room-like settings. Recently the chain's parent company, the Woolworth Corporation, launched a plan to update the Foot Locker image, and a new look is afoot at its new and retrofitted stores.
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