Daimler Chrysler embraced live entertainment at the North American International Auto Show (NAIAS), held in Detroit in January. For its first live event, Daimler Chrysler held an invitation-only corporate presentation off-site from the show, inside the historic David Whitney Building. The show, which was coordinated by Interone Marketing Group and VLPS Chicago, featured the high-flying De La Guarda troupe of New York. The lighting design of the corporate event was handled by Michael Dalton of
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