AS THE PROJECTION AND LIGHTING INDUSTRIES — NOT TO MENTION the rental and staging market — grapple with the issue of convergence, it's worth noting that much of the talk has been centered on the hardware: media servers, digital lights, LED this and that. But an equally important parallel discussion is taking place in many circles on the content driving this new technology. Content creation, which has long been the sole domain of designers, artists, and video production houses, is now suddenly
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